Thursday 19th March: From today, schools across Scotland can apply for a £1000 grant to help support the running of their breakfast club. The grants, provided by Kellogg’s and STV Children’s Appeal, are available to primary and secondary schools across Scotland and can be used to fund any aspect of the breakfast club, from staffing and equipment to creative resources.
Kellogg’s has proudly partnered with the STV Children’s Appeal for the past three years to support fundraising campaign, the Big Scottish Breakfast, which encourages people across Scotland to host breakfast events and raise money for children affected by poverty.
As part of this partnership, Kellogg’s has matched every donation made, doubling the impact and helping to fund twice as many breakfast clubs across the country. The 2025 campaign raised £55k, which Kellogg’s will double—unlocking £110k to provide 110 breakfast club grants across Scotland.
Natalie Wright, Head of STV Children’s Appeal: “At STV, we see firsthand the impact that poverty and child hunger have on families across Scotland. That’s why we’re delighted to see so many grants available for schools this year. We look forward to continuing our partnership with Kellogg’s to help alleviate child hunger and make mornings brighter and easier for hundreds of children and parents across the country.”
Andrew Ridge, Social Impact and Sustainability Manager at Kellogg’s, said: “We’re honoured to be partnering with STV Children’s Appeal this year to provide grants to schools in Scotland that need it the most. This partnership will more than quadruple our impact in Scotland, taking us from 27 grants in 2025, to 110.
School breakfast clubs are a lifeline for many families across Scotland— offering childcare, a morning meal, and a welcoming start to the day. We’re delighted to announce that our grants programme is open and continues supporting the incredible work of breakfast clubs nationwide.”
36% teachers say they see hungry children arriving at school every day. Furthermore, 97% of teachers believe that arriving at school hungry affects educational progress*. The research from Kellogg’s, highlights that breakfast clubs are an essential provision to help tackle child hunger and improve the quality of learning.
Kellogg’s has been supporting school breakfast clubs in the most deprived areas of the UK for the last 28 years. Since 1998, Kellogg’s has invested over £6 million providing grants to over 3,000 school breakfast clubs, focusing on communities with high rates of poverty.
Applications for grants are now open and schools in Scotland can apply here.
ENDS
Notes to editors
*Research for the report Hungry to Learn: The impact of morning hunger on our schoolchildren was undertaken by Spark between 30 January 2025 and 20 February 2025. 2,000 participants from a Nat Rep audience, in addition to 867 teachers.
