About Us

What is the STV Children’s Appeal?

vision and values

Almost one in four children and young people live in poverty in Scotland.

For some, the issue is so acute that some families have to make the heartbreaking decision each day as to whether it is more important to heat their house or sit down to eat.

It was in the face of such frightening statistics that the STV Children’s Appeal was launched.

The STV Children’s Appeal was launched in 2011 by The Hunter Foundation and STV. They came together to raise funds and to help make a real difference to those who need it most, by providing practical help like food and warm clothes; creating opportunities for training and employability; and enabling social and emotional support.

The STV Children’s Appeal works closely with Scotland’s leading experts in the field of child poverty, sharing knowledge and expertise with both small community groups and national charities on their experiences of addressing the challenges of child poverty in Scotland.

In just ten years the Appeal has managed to raise over £29 million, allowing us to make over 2,000 large and small awards across all 32 local authority areas in Scotland, providing much needed support to tens of thousands of children and young people.

National Support

Many of the country’s biggest businesses, groups and organisations have got behind the STV Children’s Appeal.

RBS, Lidl, Tunnock’s, Wholesale Domestic Bathrooms, Asset Alliance, Scottish Friendly and BaxterStorey are just some of the companies that have decided to pledge their support to the STV Children’s Appeal, raising hundreds of thousands of pounds and helping raise the profile of an issue affecting so many people across Scotland. Find out more about Our Partners.

Since the launch, the Scottish Government has match funded the first £1m of monies raised by the STV Children’s Appeal each year.

Leading Names

Sir Tom Hunter of the Hunter Foundation and Paul Reynolds are members of the STV Children’s Appeal Board, working alongside TV personality Lorraine Kelly, STV CEO Simon Pitts and Broadcast MD Bobby Hain, and Ewan Hunter of the Hunter Foundation.

Philanthropist and founder of The Wood Foundation, Sir Ian Wood, also joined the board in 2013, pledging his support to the STV Children’s Appeal for projects in the North East.

Specialists in the field of child poverty and social deprivation including John Carnochan and Sir Harry Burns also advise the STV Children’s Appeal on where it should invest and on which projects require support.

Discover More

Interim report 2021

Details of how your donations have been spent plus hear from the projects you are enabling.

Find out more
Interim report 2021 cover

Annual review 2020

Details of how your donations have been spent plus hear from the projects you are enabling.

Find out more
Year end report 2020 STV Children's Appeal

Covid-19’s effect on the 3rd sector

Food poverty, digital exclusion and mental health are some of the key trends being experienced by families and demonstrates how STV Children’s Appeal is well placed to tackle.

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covid report