The Big Scottish Breakfast

Take part from anywhere across Scotland!

The Big Scottish Breakfast, in partnership with Kellogg’s is returning in September this year!

Whether it’s for one morning, a week, or throughout the whole month of September, we invite you, your friends, family, colleagues or classmates to share breakfast and raise money for children affected by poverty across Scotland.

Kellogg’s has partnered with the STV Children’s Appeal on their Big Scottish Breakfast campaign since 2023. This year, in what is the cereal giant’s most generous serving of support yet, every £1 raised will be matched by Kellogg’s, up to a total of £100,000*. Every penny raised as part of the campaign will support school breakfast clubs for children across Scotland.

*Kellogg’s Marketing and Sales Company (UK) Limited will match and donate up to £100,000 of funds raised by the STV Children’s Appeal’s Big Scottish Breakfast fundraising campaign in 2025.

Our useful fundraising pack is available to download below.